What do you want to do? #DIYcampaigning
Stop the Tories 2017 is a strategic grass-roots project, to turn up the volume of the emerging mass national movement saying "HELL NO" to five more years of a Theresa May government with a large majority. We're #ChangingTheDebate to demand better, and have an impact on the national conversation... and some local ones too.
There are many ways you can help and get involved.
Donate to mass-reach indie Facebook publishing...reaching deep into marginal seats
Facebook DIY page publishing toolkit (including crowdfunding paid ads)
Give time - Information about other projects you can join
About Stop the Tories 2017
THANK YOU VERY MUCH INDEED to the 162 donors who sponsored Stop the Tories 2017 paid Facebook advertising!
A total of £2,439 was raised. Here are final figures for the numbers of Facebook users reached with that money! (Including the #RegisterToVote campaign which closed on the voter registration deadline.)
Total raised Direct sponsored reach Total UK reach Number of shares #VotingToryKillsDisabledPeople £424 50,883 142,137 1,281 #VotingToryStarvesChildren £632 75,431 504,858 4,600 #VoteHuman £350 68,322 328,399 2,695 #NotAllAboutCorbyn #ToriesOut £306 33,616 111,490 1,778 Foxhunting #CruelTories £79 6,164 35,049 332 #SimonKirby #BrightonKemptown £277 43,106 497,102 5,438 #RegisterToVote £371 84,259 284,083 1,759 GRAND TOTALS £2,439 361,781 1,903,118 17,883
Originally adverts were targeted to Labour's 20 most vulnerable marginals and the Tories' 5 most vulnerable marginals.
In polling week I focused in remaining expenditure on one constituency per advert (definitely the recommended approach for future campaigns), reaching thousands of voters in each of the following constituencies:
- City of Chester
- Bury North
- Brighton Kemptown (the Simon Kirby meme).
A Sunday night appeal on Facebook has brought in another £342... thank you very much to everyone!
Here are current summary stats for all six campaigns:
Total raised Direct sponsored reach Total UK reach Number of shares #VotingToryKillsDisabledPeople £346 46,665 131,574 1,191 #VotingToryStarvesChildren £564 68,376 491,651 4,511 #VoteHuman £310 64,455 317,102 2,623 #NotAllAboutCorbyn #ToriesOut £96 12,828 72,014 880 Foxhunting #CruelTories £45 4,048 25,199 217 #SimonKirby #BrightonKemptown £232 34,450 458,584 5,064
Each post is now being sponsored just to one carefully selected marginal constituency - a different one for each. I'm not going to disclose till Thursday night which ones (except that one is obviously Brighton Kemptown), because that might be useful to spies, but the posts are reaching deeply and well and truly bursting out of the echo chamber.
Can you donate £3 today, or spread the word?
This Facebook post has been seen by 65,000 people with an advertising budget of just £50. That budget has sponsored the ad onto over 9,000 news feeds, with the rest of the views coming "organically".
The Conservative Party and their media friends are intent on exploiting public doubts about Jeremy Corbyn, to push the narrative that you "must" re-elect the Tories and Theresa May. Those who frame elections, win them. This Facebook post is an efficient way of challenging the dominant media narrative about #GE17, visually reminding people of just how awful Tory government actually is. The covering text of the Facebook post includes a summary of a salient news article about each of the issues pictured in the meme, with a link for further reading.
I have now opened a new crowdfunder, allowing you to sponsor this important message directly onto the news feeds of even more Facebook users, targeted to a key marginal seat. Your £3 donation buys around 500 page impressions for the advert. View the crowdfunder and donate now...
Update #2 on Simon Kirby crowdfunded meme: direct sponsored reach to 31,000 Brighton/Peacehaven residents; total UK reach 449,000!
Our local crowdfunder for Brighton Kemptown, highlighting the record and the vulnerability of Tory MP Simon Kirby, has now raised £194. This sum has been used to direct sponsor the above post onto the Facebook news feeds of nearly 31,000 people in Brighton, Rottingdean and Peacehaven - more than 20% of all Facebook users in the target area:
In total, it's been seen by 449,000 Facebook users across the UK, with 13,000 reactions including 4,900 shares:
Because of the 714 shares from paid reach to Brighton/Rottingdean/Peacehaven readers, it's a fair guess that the total viewership in that area is a lot higher than the directly sponsored reach of 31,000.
The crowdfunder remains open for your £3 donation. This sum will directly reach over 500 Facebook users in Brighton, Rottingdean and Peacehaven. Every pound gets us closer to every Facebook user in Simon Kirby's constituency having seen the viral meme on his record.
Just £200 spent on Facebook paid advertising on this post, showcasing disability activist Fiona Robertson's brave and brilliant writing on the impact of #GE17 on disabled people, has reached the news feeds of over 110,000 Facebook users with over 3,800 interactions including 950 shares. Direct paid reach with the £200 has been about 35,000 - meaning that shares of the post have tripled its reach.
The sponsored post is now on its second version (above), optimised in the kind of highly visual format that most typically goes viral on Facebook - bringing even better results than directly sponsoring Fiona's original blog post.
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