THANK YOU VERY MUCH INDEED to the 162 donors who sponsored Stop the Tories 2017 paid Facebook advertising!
A total of £2,439 was raised. Here are final figures for the numbers of Facebook users reached with that money! (Including the #RegisterToVote campaign which closed on the voter registration deadline.)
|Total raised||Direct sponsored reach||Total UK reach||Number of shares|
Originally adverts were targeted to Labour's 20 most vulnerable marginals and the Tories' 5 most vulnerable marginals.
In polling week I focused in remaining expenditure on one constituency per advert (definitely the recommended approach for future campaigns), reaching thousands of voters in each of the following constituencies:
- City of Chester
- Bury North
- Brighton Kemptown (the Simon Kirby meme).