THANK YOU to all donors: Final updates on crowdfunded ad campaigns

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THANK YOU VERY MUCH INDEED to the 162 donors who sponsored Stop the Tories 2017 paid Facebook advertising!

A total of £2,439 was raised. Here are final figures for the numbers of Facebook users reached with that money! (Including the #RegisterToVote campaign which closed on the voter registration deadline.)

   Total raised  Direct sponsored reach Total UK reach Number of shares 
#VotingToryKillsDisabledPeople £424 50,883 142,137 1,281
#VotingToryStarvesChildren £632 75,431 504,858  4,600
#VoteHuman £350 68,322 328,399 2,695
#NotAllAboutCorbyn #ToriesOut £306 33,616 111,490 1,778
 Foxhunting #CruelTories £79 6,164 35,049 332
 #SimonKirby #BrightonKemptown   £277 43,106 497,102 5,438
 #RegisterToVote   £371 84,259 284,083 1,759
 GRAND TOTALS £2,439 361,781 1,903,118 17,883

Originally adverts were targeted to Labour's 20 most vulnerable marginals and the Tories' 5 most vulnerable marginals.

In polling week I focused in remaining expenditure on one constituency per advert (definitely the recommended approach for future campaigns), reaching thousands of voters in each of the following constituencies:

  • Halifax
  • City of Chester
  • Telford
  • Newcastle-under-Lyme
  • Bury North
  • Brighton Kemptown (the Simon Kirby meme).