The flyer designs are not quite print-ready
All of the flyer design PDFs on this website are provided with three lines of placeholder small print on one side:
- "Printed by... at ..."
- "Promoted by... at ..."
- "DO NOT PRINT UNTIL THIS LINE REMOVED AND ABOVE LINES CORRECTLY FILLED IN with a person's name and a postal address"
That means they're NOT ready to print just as they are. We've done this because you MUST change the text in this box yourself...
OR if not, you will probably have to pay your printer a fee to do it for you (£20 if you use our recommended online printer A Local Printer).
You cannot just leave this small print as it is.
Why is this?
You have to fill in the box correctly because your flyers may not legally be printed until you have done so, following these instructions.
Introducing the "election imprint"
Election law requires every election leaflet "that can reasonably be regarded as intended to influence voters to vote for or against a political party or a category of candidates" to carry an "imprint". Here is an example of an imprint:
Printed by: George Brown Print Ltd, 172 High Street, Anytown, Anyshire, AN1 7HJ. Promoted by: John Smith, 123 Acacia Avenue, London, W5 8HJ.
If you've already received any election campaign leaflets through your door, look for the imprint on the front or the back of them. Like this...
Here's the inconvenient bit...
If you order from a printer and pay for your own box of leaflets, simply using template artwork from this website, you are the promoter of those leaflets. This means that you have to print your name on every flyer together with a postal address through which you can be contacted. This is the law.
However, the address you print on the flyers does not have to be anyone's home address!
The intention is, to quote the Electoral Commission, "to ensure that there is transparency about who is campaigning... There is no requirement for an imprint address to be a home address, as long as it is somewhere the person can be contacted."
So, it could be an office address... but there are other choices too.
Not got an office? Don't want to use your home address?
You do not have to use an office address either! (Although for some people this may be handy.)
What other addresses do you have where you "can be contacted"? There is no legal definition in the Political Parties, Elections and Referendums Act 2000 of an "address"...
- So it doesn't need to be somewhere you normally receive post.
- Clearly, it does need to be somewhere you can genuinely be traced through, in the unlikely event of the Electoral Commission investigating your flyers.
- This means somewhere the people answering an enquiry at the address you've given know you and have your details, or can look you up.
- Don't give the address of somewhere where they've never heard of you!
Here are some ideas...
- A PO Box you own or access [see confirmation this is legal]
- Your university, college or school address
- Address of a community centre you're involved with
- Address of a trade union office you're involved with
- Address of a club you belong to (obviously not if that's someone else's home address!)
- Address of a campaign group you're involved with (ditto)
If you're putting a group's address, you should omit the name of the group, unless you're acting on behalf of the group with its full agreement. Just give the street address where an official enquiry could (in theory) be made about you.
Don't have a suitable address? Do you have a relative, friend or colleague that can help you with a non-residential address at which they can ensure you can be contacted?
Don't forget to include the name and address of your printer too.
We've also provided a fuller separate legal briefing on election law issues. [Read now...]
- The Electoral Commission, Factsheet for non-party campaigners: Election material and imprints – Great Britain (PDF, 3 pages total)
- The Electoral Commission, Non-Party Campaigners (webpage)
This webpage is a good-faith guide to legal issues, but is not written by a lawyer and does not represent not formal legal advice.
The Electoral Commission run an advice line on 0333 103 1928.
stopthetories.nationbuilder.com observes, informs on, and obeys election law. We are NOT suggesting that anyone distributes any printed election materials without a correct legal imprint. We do not condone, and will not defend any criminal or civil consequences of, any reader of this website using the site's resources in any act of breaking electoral law.